My name is Per. I’m a person who makes an effort to listen and has the privilege of time to reflect.

My professional efforts revolve around helping make tech products that contribute to well-being. Through teaching, coaching and leading design efforts, often in health care, I cultivate and support an ethical mindset in digital product development.

Random facts about me:

  • I’ve lived in Liberia, Saudi Arabia and Tanzania. I’ve moved 21 times in my life.
  • My family of four became a family of five when we adopted a French bulldog in 2016.
  • I’m an introvert who teaches workshops, speaks at conferences and co-hosts a podcast.
  • When disconnecting and recharging I like to go for rides on my motorcycle.
  • I wear an Avengers ring.

Stay curious,

Curious about coaching or hiring me for consultancy work?

You can for example schedule a 15 minute "touch base", a 25 minute inquiry or a paid coaching session.

My shared insights and toolkits

Subscribe to my blog posts, talks and announcements. Choose English, Swedish or both! The content is different. Never sent out more than twice a week and only sent out if I’ve published new content.

Read my book

My recent handbook on managing ethics in tech, Digital compassion, is available to order from Amazon in Kindle format.

It's a small book with a big message.

Digital Compassion handbook - cover

Software and services I recommend

Services I have chosen  carefully after many hours and money spent on evaluating different solutions. I favor small tech and privacy focus when possible. I hope they bring you as much value as they have me. 

  • Backblaze – Low-cost cloud backups for your data
  • Samba Live – Run online talks, workshops and meetings with breakout rooms
  • Jitsi – Open source platform for online meetings
  • MailerLite – Manage newsletters and landing pages!
  • Protonmail – Secure e-mail without ads (free accounts available)
  • Setapp – Subscribe to a multitude of useful Mac apps

Digital ethics links

I keep an updated list of bookmarks related to ethics in design and tech. You are welcome to browse and make use of it as you wish.

Around the web

My blog: axbom.blog
My homepage: axbom.com
Linkedin: Per Axbom

UX Podcast

Phone or online meeting:
Please schedule ahead

Get my newsletter